Blow Dry Cream

The 72 Hair luxe styling cream is expertly formulated to restore moisture and protect hair from heat styling, with an exclusive Thermo Shield and unique UV filter. It adds elasticity, whilst restoring moisture and nourishing hair, for super-shiny, frizz-free, head-turning styles.

Designed for all hair types, this hero multi-tasking leave-in cream reduces blow drying time, eliminates frizz and protects from heat damage in one quick step. Fine hair? Just apply a small amount to mid-lengths and ends.